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| LINKS & PARTNERS
All-State Legal Premiere provider of high-quality legal marketing and office products. Legal Marketing Portal Excellent collection of resources on legal marketing, including the legal marketing listserv. ABA Portal to State Professional Conduct Rules Provides quick links to each state's ethics rules on lawyer advertising, solicitation, and marketing. Spam Laws Superior collection of links, articles and cases related to international law governing e-mail solicitation. |
FORMS & FREEBIES
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BOOKS OF INTEREST TO CLIENTS
AND CREATIVES Truth, Lies and Advertising Goodby's Jon Steel details his target-centric model for brand-building, the "account planning" method. Eating the Big Fish: How Challenger Brands Can Compete A source of inspiration for all of us chasing the "market leader." The Rise of the Creative Class Fascinating view of a very important and misunderstood socio-economic group that is at the center of US urban economic growth. Important reading for employers, marketers, and urban planners. Managing the Professional Service Firm A must read for anybody working in or for a professional services firm. Key insight on how to build and maintain a successful, cohesive, profitable organization. Selling the Invisible: A Field Guide to Modern Advertising Beckwith provides an excellent forum for thinking differently about the nature of services and how they can be effectively marketed. Graphic Artists Guild Handbook For information on contracts, fair pricing guidelines, and much more! Envisioning Information For a thoughtful journey through the visual representation of information. Marketing Aesthetics: The Strategic Management of Brands, Identity and Image A great resource on how to market effectively in an overworked, overstimulated world. Sin and Syntax: How to Craft Wickedly Effective Prose Let's face it: We're a nation of poor writers. You need this book. |
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ARTICLES & EDUCATION
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